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River Island x Hype


Retail - Fashion

Type of Work

Art Direction

Graphic Design

Social Media

The River Island x Hype collaboration launch was a chance to create a real moment for Kidswear. This campaign helped River Island to position themselves as a key Kidswear retailer and drive top of mind awareness.


The campaign created its own identity making the product stand out from other segments, ultimately increasing to click through rates.

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