New Mood

Beauty - Gen Z

Type of Work

UX/UI Design

Motion Graphics

CRM Design

Social Media Design

In a post-pandemic world we are continuing to seek out mood-boosters. There are 550M views of #serotonin on TikTok, full of happy and satisfying video content that aims to give a mood boost, and 25M views of #makeuptherapy. 

Knowing this, we make that key connection between makeup and mood and how we use it to boost our serotonin levels. The New Mood Palette encourages the customer to tap into self expression and show us what they are in the mood for, embracing their feelings and sharing it with the world.