New Covent Garden Market is the UK’s largest fresh produce market. The community of traders keep a discerning London fed and flowered by supplying the capital’s chefs and florists with wonderful fruit, veg, flowers and plants.
Celebrating togetherness seems more important than ever in 2020. The mural proposal ‘Something for everyone’ displays an offering of fruit, veg and flowers through the hands of the market workers. New Covent Garden Market holds such a wide variety of beautiful, local, rare and seasonal produce catering for all visitors both old and new as well as its own community. The Vitrine pushes these fundamentals through its unmissable bright, bold block colour graphic, bringing a fun, positive and playful aesthetic to its passers, visitors and workers, bringing these groups together.